Rank Well in Google Products Search

Hello, my name is Tom, you’ve seen me guest blog here before but today I’m blogging and ill. So I’m going to dispense with the usual chit-chat approach and lay out the facts. Some of you may even like it that way! Shame on you. Still, here’s the content.

Google Base aka Google Shopping aka Google Products

What do you know about Google Base? If you’re running a site which sells something, you should be paying attention to Google Base because it’s the service which underpins various vertical search portals from Google, including Google Products.

In case you’re not familiar with Google Products and what they look like, let me give you an example:

See how Apple can’t even rank top of Google for the phrase ‘buy iphone’? Those 3 links above them are pulled from Google Shopping results. So having your products ranking highly in Google Shopping/Products/Base is clearly a good thing. But how do you get good rankings in this arcane Google offshoot? Is it all about pagerank?

Major Ranking Factors For Google Products

Below I present to you a list of the major ranking factors in Google Products, in no particular order. I’ve not done enough research to determine which are more important than others:

Title

Having your keyphrases placed strategically in your title tag can help you rank, just like with regular SEO.

Price

If you sell a product cheaper than your competition, you stand a better chance of ranking higher than places which sell it more expensively. Capitalism ftw.

Description

Having a well-thought-out and keyphrase rich description is important. As far as I can see, Google doesn’t crawl the URLs you submit to them for any ranking factors – they take all the information from your data submission, so a description can help you rank for long-tail phrases which you can’t cover in your title tag.

Data-Stuffing

Data stuffing is so the new keyword stuffing. What do I mean by data-stuffing? Well, in Google Base you have the options to upload data for all kinds of fields. Only the bare minimum are essential, and most are optional. In my experience, however, I’ve seen that adding more data-fields helps you rank higher and for more varied queries.

Fresh Data

This is actually a ranking factor which Google recommend to get higher rankings, so it would be remiss of me to not include it in this list!! Fresh data, as in updating your feed as often as possible or setting the scheduler to crawl your feed frequently, helps both your rankings and the accuracy of your data. Since Google doesn’t crawl your pages, it’s important to ensure your feed is up to date with the latest descriptions, prices and names.

Positive Reviews

Notice how I’ve not included pagerank (or mR) on this list? That’s because I’m not sure how important it is to have a trusted domain in the traditional SEO-sense. More importantly, I think, is having a trusted domain in the traditional sense of the word. How does Google measure that? With reviews. Getting positive reviews for your site helps a lot with Google Local, and it’s the same principle for Google Base. Although I’ve not listed these tips in order of importance, I think this is definitely one of the strongest ranking factors, particularly for competitive queries. So, to help you out with your Google Base rankings, I’ve listed below all of the sites which Google permits as review sites for use in Google Base. Before I list them though, I should point out that there’s one site which Google seems to favour above all others for trusted reviews. There’ll be no prizes for guessing who it is…. Yep, Google Checkout.

In my experience and research, Google Checkout reviews seem to count for more than reviews left on 3rd party sites. This does seem to make sense since these reviews are presumably more trusted by Google (since it controls the spam filtering and authentication) than 3rd party reviews. That said, it does mean you have to have Google Checkout enabled to profit from them!

An interesting aside here: it’s not something I’ve tested, but if I were building a ranking algorithm based on reviews, I would make the raw number of reviews count as a ranking factor, positive or negative. Why? Because this signifies trust and brand awareness. The more people that are leaving reviews about you, the bigger your brand is. Given Google’s shift towards brands recently, I wouldn’t be surprised if this was a factor so bear this in mind when getting reviews.

Anyway, if you can’t get Google Checkout reviews, try some of the sites on this list (separated by US and UK sites, as they’re different!).

US Google Base Review Sites

dealtime.com
pricegrabber.com
cashbaq.com
epinions.com
flamingoworld.com
mrrebates.com
readprint.com
resellerratings.com
shopzilla.com
rateitall.com
reviewstream.com
mouthshut.com
pricespider.com
dooyoo.co.uk
mtbr.com
viewpoints.com
merchant-reviews.com
couponclock.com

UK Google Base Review Sites

pricegrabber.co.uk
reviewcentre.com
shopzilla.co.uk
ciao.co.uk
dealtime.co.uk
truste-marketing.co.uk
webuser.co.uk
maxxsave.co.uk
dooyoo.co.uk
resellerratings.com

From analysis of the top sites across many different searches, these are the sites which Google is reporting as trusted review sites. I’ve reviewed over 50 Google Products searches and probably at least 100 domains, and this is a list of all the review sites listed. There are probably others but they’re either very small sites or aren’t particularly trusted. These are the major ones.

There are plenty of ways of gaining reviews for your site, and I’m not going to go into detail on them here, but David Mihm has a solid post on getting local reviews and the process is exactly the same for products. Check it out, he links out to some great sources there too.

In conclusion, if you’re selling something, you should definitely be investing some time in Google Base as it can bring some great results pretty quickly.

Random Musing: by the way, while researching Google Base, I noticed that you can submit all kinds of stuff to them, from jobs to recipes to events to cars. As far as I can see, most of these uploads won’t net you much benefit, but I think it can only be a matter of time before we see Google Base results ranking in the main results for job queries, events and all manner of other queries. How long before getting reviews for your site becomes an integral part of the SEO process?

財務狀況

“富人之所以越來越富有而且越來越悠閒,是因為不論他們休息還是工作的時候他們的資產都在幫他們大把大把的賺錢。他們不論工作還是休息的時候,身邊都是同樣對資產有敏銳眼光的夥伴在給他們豐富的機會。”

嘿嘿~要是你不瞭解什麼是收入表(損益表)和資產負債表 ,就請點擊這兒吧!

現在呢~讓我利用財務報表來解釋一下幾種現金流(cashflow)。

 

以下現金流向圖顯示我本尊當下財務狀況:窮人、剛起步年輕人、大學畢業生現金流向圖

P/s:我想說的是:圖中的箭頭方向表明了現金的流動或“現金流量”。數位本身意義不大,正如文字本身意義不大一樣,重要的是數位或文字所要表述的東西。在財務報告中,讀數字是為了發現情況、瞭解流向,即錢在向哪兒流。

 

下面是一個中產階級的現金流向圖:

中產階級的問題從這張圖中體現的格外明顯。社會中,高級白領、高級工程師、企業高管、小企業主都屬於這個階級。這些擁有非常令人羡慕工作的人,為什麼往往受到比窮人更大的財務困擾呢?最初我的理解就是因為他們高進高出,掙得多,開銷也大。但這只是表面的問題。看懂了現金流向圖我們能發現具體是什麼問題造成財務狀況緊張的狀況。

詳細來說明,其實問題不是這些人收入高,花費不節制。而是因為他們沒有分清資產和負債。

中產階級具有較高的收入,因此購買力相對窮人高很多,而中產階級受的教育也普遍高於窮人,因此他們很清楚多出來的資金要用於投資。

一旦開始投資,問題就開始了。雖然中產階級有較好的職業教育基礎,但是普遍財務教育基礎很低。簡單的說就是打工賺錢的“博士生”,理財投資的“小學生”。

他們由於財務教育不足,往往將工資積蓄投入到看似資產的負債當中。這種投資帶來最明顯的問題就是資金的浪費,使得這些人沒錢投入到真正的資產中。

 

最明顯的例子就是買房買車。很多年輕人在步入中產階級的時候最迫不及待做的事情就是買房買車。他們覺得有房有車就顯得很有“資產”,並且受到周圍人的矚目與稱讚。殊不知這兩樣東西往往是一個中產階級人生中“老鼠賽跑”的“起跑線”,很可能要花去一生都擺脫不了的最大的負債。

而我最想要達到和夢寐以求的現金流向圖就是它!:富人現金流向圖

以我個人經驗:資產就是你的被動收入主要源頭!是達到財務自由的最大挑戰!!要怎麼樣執行呢?我的方案如下:

富人在成為富人之前(比如我,呵呵),也是有工資收入的,這樣的收入最初也很難維繼生活。

我認為身為一個富人,他、她必須清楚什麼是資產,什麼是負債。

我一定要等待機會(一拿到薪水就把50%的薪水存起來!),把有限的資金投入到資產項中。

我本身非常清楚工資不是長久之計,資產的收入才能持久穩定。

從窮人到中產階級的過程是漫長的,但是我本身始終堅持投資在資產項中。專心尋找真正的資產來投資吧~俗語說:“沒付出,哪會有收穫叻?!”

我相信慢慢的,資產項帶來的收入達到中產階級的水準,本大爺就可以放棄工資收入咯!(我相信能做到!)成為富人的好日子來咯~比起中產階級人士,我本身擁有更明確的財務計畫,我和那些想自由的人士在經過之前從窮人到中產階級的投資訓練,擁有更加敏銳的眼光找到真正值得投資的資產,回避一切“看似資產的負債”。

很快我們這群“富人”就會利用中產階級水準的資產收入,購買到大型的資產,產生足夠一個富人掌控的現金流,最終成為真正的富人。

有些朋友可能會問,富人不是有更大更豪華的房子、更奢侈的車麼?難道這些不是大的負債麼?其實富人也有負債,甚至是很大的負債,比如遊艇、私人飛機。但是富人首先支付自己,投資給自己的資產,一旦資產足夠大,產生的現金流足夠多的時候,他們才會利用資產收入去買一些負債。

 

俗語說:“簡單就好!雖然所有這些圖表都顯得過於簡化,但每個都有生活支出如吃、住、穿的費用等等。這些圖表顯示了窮人、中產階級、富人一生的現金流。正是現金流說明了問題,即現金流說明了一個人是怎樣處理他已經到手的錢的。

 

有錢又有什麼用途呢?更多的錢往往不能解決問題,實際上它可能使問題變得更加嚴重。錢常常使我們人性中的弱點顯露,錢不能掩蓋我們的無知。這就是為什麼經常有些人在忽然得到一大筆意外之財,比如遺產、加薪或中彩之後,卻又很快失去的原因——甚至有些人會比他得到那些錢之前的財務狀況更糟。錢只是使你頭腦中的現金流向圖的流向更加明顯,如果你的現金流向圖是把收入都花掉,那麼最可能的結果是增加了收入的同時也增加了支出。正所謂:“錢愚弄人”。